Aquaticsports
Designed and developed a unified e-commerce and booking platform for Aquatic Sports, streamlining scuba gear sales, swim course registrations, and international dive trip reservations.
Visit Live Website ↗
+185%
Online Course Bookings
+140%
Retail Gear Sales
-55%
Booking Abandonment Rate
The Challenge
Aquatic Sports, a premier scuba diving and swim training center based in Portland, Oregon, struggled with a fragmented and outdated digital presence. Their legacy website forced users through clunky, disconnected interfaces for purchasing technical dive gear, scheduling SSI certification classes, and booking dive travel. The cumbersome mobile experience and confusing calendar layouts led to high drop-off rates and frustrated customers. They needed a comprehensive, high-performing digital platform capable of seamlessly integrating complex training schedules with a massive retail inventory under one roof.
Our Solution
We architected a custom, mobile-first eCommerce solution tailored to the unique operational needs of the dive industry. We integrated an intuitive, dynamic calendar booking system, allowing users to easily filter, select, and pay for swim lessons and scuba certifications from any device. For the retail side, we built a robust product architecture to manage complex scuba equipment variants (sizes, configurations) synced directly with their in-store inventory. Finally, we designed a highly visual "Dive Travel" portal equipped with secure, staggered deposit processing for high-ticket international trips.
The Result
The digital overhaul transformed aquaticsports.com into a frictionless, all-in-one revenue engine. By simplifying the mobile scheduling process, online course registrations surged by 185% within the first active season, drastically reducing administrative phone calls. The modern, speed-optimized gear catalog drove a 140% increase in online retail sales, successfully expanding their reach beyond the local Portland market. Ultimately, the new platform elevated the Aquatic Sports brand, matching their world-class in-water instruction with a world-class digital experience.
