Evergreen Energy Solutions
Designed and developed a high-converting, lead-generation website for a UK-based renewable energy and heating installation company, focusing on TrustMark and Gas Safe accreditations.
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+210%
Qualified Lead Generation
-45%
Website Bounce Rate
+150%
Mobile Organic Traffic
The Challenge
Evergreen Energy Solutions Ltd., a certified UK provider of both traditional gas heating and modern renewable energy systems (like Air Source Heat Pumps), was struggling with an outdated digital presence. Despite holding prestigious industry accreditations (Gas Safe, MCS, and TrustMark), their website failed to communicate this authority to prospective clients. They needed a platform that could seamlessly bridge the gap between emergency domestic gas services and high-ticket commercial renewable energy installations. Furthermore, the site needed to educate users on complex eco-heating government grants while capturing high-intent leads across mobile devices.
Our Solution
We architected a custom, high-performance WordPress platform optimized heavily for Local and Nationwide SEO. To build immediate consumer confidence, we strategically integrated dynamic trust badges (Gas Safe Register, TrustMark) into the sticky header and hero sections. We separated their diverse offerings into dedicated, conversion-optimized landing pages—one funnel for traditional Gas/Boiler services and another for Renewable Energy/Heat Pumps. Finally, we deployed frictionless, multi-step quote request forms and implemented a "Mobile-First" design to capture users searching for engineers on their smartphones.
The Result
The digital transformation successfully positioned Evergreen Energy Solutions as a modern, authoritative leader in the UK's green energy transition. By clarifying the user journey and optimizing the site for search engines, organic mobile traffic increased by 150% within the first few months. The strategically placed trust signals and streamlined quote funnels reduced the overall bounce rate by 45% and drove a massive 210% surge in qualified lead generation, directly impacting their bottom-line revenue for high-ticket heat pump installations.